ItalyIIC Innovation and Marketing is the group division dedicated to strategy, market opportunity research and innovative concept generation.

This is possible thanks to an internal team of marketing analysts and designers who are closely integrated and efficient and to an external team of experts consultants who are used on an ad-hoc basis, according to project requirements.

ItalyIIC Innovation and Marketing is the group's analytical and creative mind, the engine that explores the market and generates innovative ideas making sure they are possible to realise and sell.

ItalyIIC Innovation and Marketing is a structure organised following criteria of specialisation and focussing on:

  • market strategic analysis
  • consumer/user needs research
  • innovative concepts generation
  • usability and perceived quality analysis
  • distribution process and channels analysis - technology knowledge
  • attention to product costs

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